The grand finale of the Vodafone Mobile Clicks 2009 during Picnic conference in Amsterdam. Michiel Frackers hosted the entire afternoon, Vodafone's CEO Netherlands Jens Schulte-Bockum gives away the prizes and the money to Layar (1), Mobypicture (2) and Woobius (3).

Jens Schulte-Bockum is the CEO of Vodafone. How is it as a german to run the 2nd biggest telecom company? What did he think of the mobile click competition and about the winner Layar? And further, how is the legacy telecom business doing (voice/sms!) and will mobile internet make up for it?

Richard Titus started Laserfisch, the biggest online design company and the #2. Now he works at a 3 billion dollar Daily Mail General Trust as business innovation and he is the producer of the movie 'who killed the electronic car' and has a passion for green. His opinion about layer, the mobile startup industry and how to change an old media company

Michiel Frackers praat over the state of the mobile industry en vergelijkt het met zijn hoogtijdagen toen planet met internet begon the de breedband revolutie. Hij vertelt wat hij van Layar, de winnaar van mobile clicks vind en wat hij nu voor een investeringen doet. Ook wordt nog even het 925 behandellen van het rabo filmpje besproken.

Dave Elchoness of GoWeb3D demonstrates augmented reality, AR, layers on the Layar Reality Browser from Boulder, Colorado, USA. Layers demonstrated include Yelp, Wikipedia, FlickAR, Eat, Drink. Layers developed by GoWeb3D include Yelp, Wikipedia, FlickAR, Mazda, Eat, Drink, UDR Apartment Search, Syracuse University iSchool.

Annemarie from PICNIC explains why Vodafone Mobile Clicks this year is even bigger and more international than last year's edition.