The transformers – companies going from offline to online with a smile Some traditional companies embrace digital opportunities and make digital part of their DNA while most fail miserably and see new entrants disrupt the old playing field. Keynote by: Jesper Kärrbrink, CEO of Eniro, one of Europe’s most progressive classifieds companies, former CEO of Svenska Spel and author of criminal novels. Panel: Sara Öhrvall, Head of Bonnier R&D (Sweden), Jesper Kärrbrink, CEO Eniro (Sweden) and Claudia Gonzalez, United Nations expert on social marketing and the former marketing director of the World Economic forum (US). Marketing is dead long live marketing The art of marketing is rapidly evolving into becoming the science of marketing fuelled by advertising technology, analytics and digital alternatives. But as the users formally know as “consumers” get more empowered, marketing directors and communications professionals face a new paradigm where honesty, relevance, creativity and knowledge will separate the winners from the ones not knowing what hit them. Keynote: Steven Overman, founder of the Realtime Project, communications pioneer including Lowe Worldwide Global Strategy director for IPG Team Nokia as one of the enthusiast behind Wired Magazine as well as in many other innovative teams. Steven was in the room ‘94 when the first banner was created… http://sime.nu/09/stockholm/conference-agenda/conferenceshedule/

The web is becoming a Reality The web used to be cyberspace and be digital, now it increasingly connects to physical places, people and things. A case journey into Augmented Reality by Matthew Szymczyk, Zugara.com. http://sime.nu/09/stockholm/conference-agenda/conference-day-2/

Key Takeaways: * how the phone could become your most important sales channel (and why you feel lonely without it…) * why entertainment is the fastest route to the users hearts and wallets * how online will really go mobile (and not the usual BS) Seen at SIME 09 Stockholm: http://sime.nu/09/stockholm/conference-agenda/conferenceshedule/

How to get ahead in the game? Games are becoming an integral part of how we live and play and a growing part of the population spend more time playing than watching TV or reading books. What are the new opportunities for marketers and how is the most playful part of the digital economy evolving? Panel: Elísabet Grétarsdóttir, marketing director of Islandic wonder CCP whose space multiplayer game Eve online is one of the most sticky games on any planet (Iceland), Johanna Koljonen, critic, gaming industry commentator and a thought leader in how participatory culture, games and society develop (Finland) and Michael Stenmark, veteran creative director in the games industry for more than 24 years, two time SIME award winner and creator of game worlds, game systems, toys, books, TV-shows and animated films. Fireside chat with Sven Hagströmer Get inside the brain of one of Sweden’s most respected investors (Öresund), entrepreneurs (HQ, Avanza) and dragon supreme in TV’s Dragon’s Den. The trends behind the trends - The digital future described by the ones who define it We have asked leading international and local journalists, leading bloggers, business leaders and scientists to share what they see in their crystal balls and let us in on the strongest trends and the catalysts behind the trends. The Market: Per Roman, founder and CEO GP Bullhound, Europe’s leading technology Corporate Finance house (UK) The Technology: Pablos Holman, futurist, IT security expert, and a notorious hacker http://sime.nu/09/stockholm/conference-agenda/conference-day-2/

A thought provoking journey into your attention span and how new technologies create new (a)social behavior. Keynote by: Linda Stone, author and thought leader with a background as VP at Microsoft and long time executive with Apple who coined the term “continuous partial attention”. Seen at SIME 09: http://sime.nu/09/stockholm/conference-agenda/conferenceshedule/

Paul "Pablos" Holman's session at SIME 2009 in Stockholm on November 11 2009. This is part 1 of 2. What hackers do when checking into a hotelroom and how to hack someones phone! ... sime09 "Paul Homan" hacking