The web is becoming a Reality The web used to be cyberspace and be digital, now it increasingly connects to physical places, people and things. A case journey into Augmented Reality by Matthew Szymczyk, Zugara.com. http://sime.nu/09/stockholm/conference-agenda/conference-day-2/

How to get ahead in the game? Games are becoming an integral part of how we live and play and a growing part of the population spend more time playing than watching TV or reading books. What are the new opportunities for marketers and how is the most playful part of the digital economy evolving? Panel: Elísabet Grétarsdóttir, marketing director of Islandic wonder CCP whose space multiplayer game Eve online is one of the most sticky games on any planet (Iceland), Johanna Koljonen, critic, gaming industry commentator and a thought leader in how participatory culture, games and society develop (Finland) and Michael Stenmark, veteran creative director in the games industry for more than 24 years, two time SIME award winner and creator of game worlds, game systems, toys, books, TV-shows and animated films. Fireside chat with Sven Hagströmer Get inside the brain of one of Sweden’s most respected investors (Öresund), entrepreneurs (HQ, Avanza) and dragon supreme in TV’s Dragon’s Den. The trends behind the trends - The digital future described by the ones who define it We have asked leading international and local journalists, leading bloggers, business leaders and scientists to share what they see in their crystal balls and let us in on the strongest trends and the catalysts behind the trends. The Market: Per Roman, founder and CEO GP Bullhound, Europe’s leading technology Corporate Finance house (UK) The Technology: Pablos Holman, futurist, IT security expert, and a notorious hacker http://sime.nu/09/stockholm/conference-agenda/conference-day-2/

Pablos the hacker shows how easy it's to hack a credit card on stage at SIME 09 in Stockholm A hacker’s view on innovation and the future Keynote: Paul “Pablos” Holman. Pablos is a futurist, IT security expert, and a notorious hacker with a unique view into both breaking and building new technologies. His projects at the Intellectual Ventures Lab are among the most futuristic in the world. He will show how the mindset of hackers is optimized for invention and share some of the projects from his lab. http://sime.nu/09/stockholm/conference-agenda/conferenceshedule/