Inspired by an article by Brent Leary, I decided to give some concrete examples of how Traditional CRM approaches measure up with Social CRM approaches. In this 1 Slide Summary John M. Perez walks you through examples of Prospecting, Business Process Automation, and Storage of Customer Information in your CRM system. He presents 2 examples of these CRM attributes in a Traditional CRM Strategy vs. a Social CRM approach. Recommending that a good blend of both will be required in order to ...

What is Social CRM? Often described as the processes a company uses to monitor, engage with, and activate the often large number of loose ties it maintains across open social networks. This is a demo/prototype of what a Social CRM application can look like using Salesforce.Com. Special thanks to Al for his work on the Twitter integration. Courtesy of John Perez of Service-Push.Com

Steve Fearon, Oracle's Vice President for CRM On Demand and CRM Sales Development in EMEA, outlines what customers across Europe, the Middle East and Africa are looking for from their CRM systems and how Oracle's Social CRM tools address these requirements. He provides his perspective on how Web 2.0 technologies have shown the way for businesses to more successfully engage with their customers.

Denis Pombriant on Oracle Social CRM

A Demo showing you how to monitor support issues within the Twitterverse from within your CRM system. This demo illustrates Salesforce.Com monitoring Technical Support Issues occuring in Twitter, and seamlessly creating support cases from the Twitter Conversations. This is a set of upcoming features for an application called Social CRM Tools that will be available soon on app exchange.

Oracle customers comment on how Oracle Social CRM impacts their businesses.

CRM is going social. CRM is no longer just about contact management and sales op automation. What we're learning is that we need to leverage the Internet - search engines, blogs, social media - to reach customers more effectively. This includes reaching out to customers to find out what's on their minds, what social networks they frequent, what topics are important to them, and how they like getting information. Social CRM adds a whole new dimension to the traditional view of customer relationship management. The focus is undoubtedly on people and not technology. It's about joining the ongoing conversations our customers and prospects are already engaged in - not trying to control them. It's about using any tool available that will allow us to meaningfully engage with more people like them. It's realizing people like doing business with people they like - and understanding we love doing business with people we trust.Brent Leary is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. His client list includes Microsoft, Intuit, Cisco, Research In Motion and the state of Georgia's Depart of Economic Development. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary also received CRM Magazine's Most Influential Leader Award in 2004. He serves on the national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine. Leary writes regular online columns for Inc. and Black Enterprise magazines. He hosts and produces the popular Technology For Business $ake radio program. Leary's blog can be found at www.BrentLeary.com. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com

This Business Online TV show features expert advice from Robb Hecht, Sr. Management Consultant, IMC Strategies, as he reveals how to leverage social media in ways...

, demanding 24/7 service through a multitude of channels. Armed with internet research, customers are much better informed when it comes to discussing their requirements with a business. Martin Nitsche, Head of CRM at Dresdner Bank for Private and Corporate Clients, explains how his organisation, taking its lead from Web 2.0 technologies, is adapting its customer management systems and processes to meet the expectations of empowered customers. ... Oracle CRM Self Service Banking Web2.0 ...