Inspired by an article by Brent Leary, I decided to give some concrete examples of how Traditional CRM approaches measure up with Social CRM approaches. In this 1 Slide Summary John M. Perez walks you through examples of Prospecting, Business Process Automation, and Storage of Customer Information in your CRM system. He presents 2 examples of these CRM attributes in a Traditional CRM Strategy vs. a Social CRM approach. Recommending that a good blend of both will be required in order to ...

What is Social CRM? Often described as the processes a company uses to monitor, engage with, and activate the often large number of loose ties it maintains across open social networks. This is a demo/prototype of what a Social CRM application can look like using Salesforce.Com. Special thanks to Al for his work on the Twitter integration. Courtesy of John Perez of Service-Push.Com

A Demo showing you how to monitor support issues within the Twitterverse from within your CRM system. This demo illustrates Salesforce.Com monitoring Technical Support Issues occuring in Twitter, and seamlessly creating support cases from the Twitter Conversations. This is a set of upcoming features for an application called Social CRM Tools that will be available soon on app exchange.