http://tinyurl.com/future-of-conferences - Media futurist Gerd Leonhard preaches a new open format for conferences to remove the separation between presenterd and audienced. Live events will follow a bottom-down approach and be more participatory. Distributed by Tubemogul.

This is the official video of my presentation and speech at the annual MidemNet event in Cannes / France, on January 17, 2009. The topics: why the music industry needs to license the Internet just like it has licensed Radio (i.e. with a collective license), why criminalizing the users & fans will not work - and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate - music like water - would work. See my blog for more details and the PDF of this presentation. The MidemNet blog is hereMy free book, Music 2.0, is here, btw.

Futurist Gerd Leonhard on the Future of Copyright, Content, Artists & Fans, Part of the 2008 Ars Electronica Symposium Details here: http://www.mediafuturist.com/2008/09/a-new-cultural.html and here: http://www.mediafuturist.com/2008/11/crowd-sourced-v.html

Topics: "The Media Industry is in total upheaval due to the Internet - it took a lot longer than anticipated but it's now even more disruptive than we ever imagined. New and rapidly emerging cultural practices fueled by technology are erupting all around us: creators and users are both going direct (and overlap, too!), 'Feels like Free' has become the standard for music and video, complete fragmentation of audiences threatens many incumbent media business models, and Search now is Media. And finally, the Social Web may be alleviating the need for advertising as we knew it: brands can now pull the people formerly known as consumers with ads that are or feel like content, 'meet' and befriend users directly and engage them rather than enrage them with meaningless banners or TV spots. What would a web-native media ecosystem look like, and what will this mean for Marketing, Branding and Advertising? In a world where listening to / watching anything equals copying, downloading or receiving content, where access replaces ownership, how will content creators generate revenues? Is 'Control' over media needed in order to monetize it, and if not, what are the alternatives? Will everything be free, wholly supported by Advertising and Up-selling?

Download Mobile Content Future Gerd Leonhard Momo Amsterdam Public 15 MB PDFEvent details here. Twitter back-channel here. Some predictions: the next 18 months • Twitter will reach 50 Million Users • Facebook will become the default social utility - and the biggest global Content Broadcaster • Google will double it’s Advertising revenues • The RIAA and the IFPI will run out of cash • Telecoms will get flat-rate content licenses • Skype will re-emerge as content player

Interviewé par Sylvie K, Gerd Leonard est LE spécialiste de la "Music 2.0" aux US. Ils nous donnent son avis sur ce qui se passent actuellement sur le marché... Son sentiment sur le music business Les difficultés entre les diffuseurs et les producteurs et pourquoi ils n'arrivent pas encore à travailler main dans la main Facebook n'est pas présent au MIDEM contrairement à iLike Le message qu'il veut faire passer aux professionnels de la musique Quels acteurs vont disparaître en 2008?

Pay close attention as our friend Gerd Leonard looks at the telecom industry and how it relates to digital media going forward. Very exhilarating. - DigitalN8tive

Futurist Gerd Leonhard presents his vision on The Future of Music & Media at the Plugg 2009 Conference, addressing topics such as copyright vs usage right, the flat rate for digital music, convergence, mobility, the new digital content economy, advertising 2.0, compensation not control, and much more. This is part 1. Details at tinyurl.com

Gerd Leonhard, Media Futurist - Author & Futurist

Glen and Gerd discuss how online advertising will continue to grow in the future. They review some possible ways to do this, including how Google is already working to better get the advertiser's message across to the user.